Privacy Policy

Last Updated: [Insert Date]

Welcome to Sporty Life Shop (“we”, “us”, or “our”) at sneakershoesale.com. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase from us.

As an international retailer of sportswear, footwear, and athletic equipment, we understand the importance of privacy to our active, global customer base. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect several types of information to provide and improve our services:

Personal Information

• Contact Details: Name, email address, phone number, shipping and billing addresses
• Payment Information: Credit/debit card details (processed securely through PCI-compliant services), PayPal email
• Account Information: Username, password (hashed), purchase history, preferences

Non-Personal Information

• Device Data: IP address, browser type, operating system, device identifiers
• Usage Data: Pages visited, time spent, click patterns, referring website
• Location Data: Generalized geographic location (country/region) for shipping and tax purposes

2. How We Use Your Information

We use the collected information for legitimate business purposes:

• Process and fulfill your orders for sportswear, footwear, and athletic equipment
• Provide customer support and respond to inquiries
• Improve our website functionality and user experience
• Send order confirmations, shipping notifications, and service-related communications
• Conduct analytics to understand shopping preferences and optimize our product offerings
• Prevent fraud and enhance payment security (using SSL encryption and PCI compliance)
• Comply with legal obligations and enforce our terms of service

Note: We will never sell your personal information to third parties for marketing purposes.

3. Data Sharing and Disclosure

We may share information in these limited circumstances:

• Service Providers: With trusted partners who assist in operations (payment processors, shipping carriers, IT services) under strict confidentiality agreements
• Legal Compliance: When required by law or to respond to valid legal processes
• Business Transfers: In connection with any merger, sale of company assets, or acquisition
• Fraud Prevention: With financial institutions and fraud detection services to protect against unauthorized transactions

For international orders, necessary shipping information will be shared with customs authorities as required by law.

4. Data Storage and Security

We implement robust security measures to protect your information:

• All transactions are protected with 256-bit SSL encryption
• Payment data is processed through PCI-DSS compliant services; we do not store full credit card details
• Regular security audits and system monitoring
• Limited employee access to personal data on a need-to-know basis

Data is stored on secure servers located in the United States, with appropriate safeguards for international data transfers.

5. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data:

• Access: Request a copy of your personal data we hold
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data, subject to legal requirements
• Opt-Out: Unsubscribe from marketing communications (transactional messages will continue)
• Restriction: Limit how we use your data in certain circumstances

To exercise these rights, please contact us at [email protected].

6. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Necessary for website functionality (shopping cart, checkout process)
• Performance Cookies: Help us understand how visitors use our site
• Functional Cookies: Remember your preferences (language, currency)
• Advertising Cookies: Show relevant product recommendations (you may opt-out)

You can manage cookie preferences through your browser settings. Note that disabling certain cookies may affect website functionality.

7. Children’s Privacy

Our website is not directed to children under 16. We do not knowingly collect personal information from children. If we become aware of such collection, we will take steps to delete the information promptly.

8. Changes to This Policy

We may update this Privacy Policy periodically. The “Last Updated” date at the top will indicate when changes were made. We encourage you to review this policy occasionally.

9. Contact Us